ABOUT US
We don’t just sell real estate. We shape investment outcomes
Elite Merit pairs deep market intelligence with a disciplined, investor-first approach. Every decision is rooted in strategy, built for clarity, and designed to create lasting confidence.
Our story
Defined by Vision. Driven by Values
Elite Merit was founded to raise the standard of real estate in Dubai. In a space crowded with quick wins and broken promises, we set out to create something lasting; a firm built on trust, transparency, and a people first mindset.
From strategy to service, everything we do is shaped by innovation, integrity, and relentless improvement. We do not follow industry norms, we rethink them to serve our clients better.
Today, Elite Merit leads with technology, market insight, and ethical execution. We are reshaping how investors engage with real estate and helping them build smarter, stronger portfolios.
Why Elite Merit
Not every advisor thinks like an investor. We do
We bring the discipline of an investment office to the world of real estate. Our principles aren’t just values, they’re practices. From tailored strategies to results-driven delivery, everything we do is designed to protect capital, unlock opportunity, and build enduring relationships.
Globally aligned strategies
Trusted by clients in 30+ countries, we tailor every strategy to global investment priorities, currency dynamics, and long-term returns
Exclusive portfolio access
Only assets that meet our standards for returns, resilience, and location advantage are featured in our exclusive portfolio
Seamless global transactions
We streamline global acquisitions with expert support across funding, compliance, and legal frameworks
Full investment support
We manage your entire investment lifecycle from acquisition to resale, rental, and reinvestment
Meet the Team
The intelligence behind every deal
Behind every transaction is a team that treats your investment like their own. From sharp market minds to relationship-driven advisors, we bring integrity, insight, and real accountability to every deal.
Experts in Dubai property investment
Elite Merit brings investor-focused strategy to every Dubai real estate investment. From off plan properties to ready homes, our team handles sourcing, analysis, and execution with precision.
Company Milestones
Momentum backed by results
Elite Merit was built to move fast and deliver impact, and that’s exactly what we’ve done. From high-value closings to international client wins, every milestone reflects our focus on performance, trust, and long-term strategy. We measure success not in years, but in results that speak for themselves.
2021
Elite Merit Is born
A new standard in Dubai real estate is set — investor-first, insight-led, and rooted in performance and discretion
2022
First 50 transactions & private desk launch
Milestone deals closed across Dubai’s top-performing communities. Private Client Desk introduced to serve UHNW investors.
2023
Team doubles & global client reach
Expanded team and clientele across Europe, GCC, and Asia — proving trust travels faster than marketing
2024
AED 250M+ advised & key developer alliances
Cumulative advisory crosses AED 250M. Strategic ties formed with leading developers to access exclusive launches.
2025
New verticals & in-house data tools
Introduced in-house tools for asset benchmarking, resale forecasting, and launched services in short-term lets, tax advisory, and Golden Visa assistance
Contact us
Talk to Dubai’s real estate experts
Whether you`re investing or just exploring, our team offers clarity, insight, and a pressure-free conversation. Every smart decision starts with the right dialogue
Support
Frequently asked questions
Everything you need to know about our services, process, and next steps
What will I get after consultation?
How long does the consultation take?
Is the consultation free of charge?
Can I get help choosing the right property?
What documents will I need to prepare?
